Summary

Fernway Outfitters · CX, catalog, fulfillment & finance · 38 people

Sample deliverable

Sample deliverable. Fernway Outfitters is an illustrative company. The figures are invented but internally consistent, so you can see how a real plan reads.

How discovery works

Chapter 00

Summary

We spent three weeks with your customer experience, catalog, fulfillment and finance teams. This plan recommends three changes to start now, four to validate first, and five to leave alone, with the evidence for each.

The short version

Fernway’s teams spend 58% of their week moving, finding and relaying information. Three changes give back about 320 hours a month.

People in scope
38
Time on routine information work
58%
Opportunities assessed
12
Net hours a month, recommended
260 h320 h373 h
Net annual value, recommended
$140K$202K$269K

3 changes, ready to start

O1Customer experience#1

Order-status answers with live order and 3PL data

Let the helpdesk answer “where’s my order?” from real order, carrier and warehouse data.

Annual value
$86K$108K$127K
Hours a month
150 h180 h205 h
Effort
Low
Confidence
High
Live in week 5Details
O2Catalog#2

Supplier files to review-ready product records

Read supplier sheets, fill your product schema and flag gaps before review instead of after.

Annual value
$50K$82K$125K
Hours a month
65 h82 h98 h
Effort
Medium
Confidence
Medium
First category in week 9Details
O3Fulfillment#3

Daily 3PL exception monitor and triage

Find stuck orders before customers do, with the fix already drafted.

Annual value
$36K$50K$65K
Hours a month
45 h58 h70 h
Effort
Medium
Confidence
High
Live in week 7Details
  • O1Order-status answers with live order and 3PL data$86K$108K$127K
  • O2Supplier files to review-ready product records$50K$82K$125K
  • O3Daily 3PL exception monitor and triage$36K$50K$65K

Time returned, at $38/h loaded cost Other benefits

Time returned
$119K$146K$170K
Other benefits
$53K$95K$147K
Run costs
−$32K$39K$48K
Net annual value
$140K$202K$269K

Don’t automate refunds, and don’t replace Gorgias with a custom chatbot. Defer demand forecasting until product and sales data are cleaner. In each case the cost or risk outweighs the gain today.

See the reasoning
  1. 01DiscoveryWho we spoke to, what we watched and the evidence behind the plan.
  2. 02FindingsWhere the time goes, how work really moves and what’s at risk.
  3. 03OpportunitiesEvery opportunity sized, ranked and given a clear verdict.
  4. 04PlanThe roadmap, the economics and how we’d deliver it.